We’re looking for a Social Media & Creative Content Specialist who is equal parts designer, storyteller, and performance-minded marketer. This role is ideal for someone who loves creating beautiful, on-brand social content and understands how that creative performs in paid and organic environments.
You’ll work remotely as part of a collaborative, innovative team, supporting both organic social media and paid social advertising across multiple client accounts.

Your Role:

You will be responsible for creating high-quality visual and written social media content, managing organic social media channels, and supporting paid social advertising through strong creative execution and reporting. Your work will directly influence brand perception, engagement, and campaign performance for our clients.

This role requires strong graphic design skills, a solid understanding of brand guidelines, and hands-on experience running social media ads, particularly on Meta (Facebook & Instagram).

Your Responsibilities:

Organic Social Media Management

• Plan, create, and publish engaging organic content across platforms like Instagram, Facebook, LinkedIn, Pinterest, YouTube, and others, tailored to each client’s brand voice and goals.
• Build and manage content calendars that balance storytelling, education, promotion, and engagement
• Write compelling captions and messaging aligned with brand tone and audience intent
• Engage with audiences by responding to comments, messages, and mentions to foster community and trust

Creative & Graphic Design

• Design high-quality graphics, reels, short-form videos, carousels, and story content for both organic and paid social channels
• Create and maintain brand assets, including brand decks, templates, visual systems, and creative guidelines
• Ensure brand consistency across all creative outputs and client touchpoints
• Confidently follow (and help refine) existing brand guidelines while elevating creative quality

Paid Social Media (Hands-On Execution)

• Build, launch, and manage paid social campaigns across platforms, with strong proficiency in Meta Ads Manager
• Create and manage audiences (custom, lookalike, retargeting, interest-based)
• Collaborate on campaign strategy and objectives, then execute creative aligned with performance goals
• Develop and test ad creative (static, carousel, video, reels) to support prospecting and remarketing campaigns
• Monitor performance and optimize creatives based on results

Performance Tracking & Reporting

• Track and report on key social and paid media metrics, including reach, engagement, CTR, CPC, conversions, and ROAS (where applicable)
• Prepare monthly performance summaries with clear insights and recommendations
• Monitor platform trends, algorithm updates, and competitor activity to inform strategy

Cross-Channel Marketing Support

• Support Paid Search efforts by creating display and banner ad creative when needed
• Collaborate with internal team members and participate in client strategy calls as needed

What You Bring to the Role:

• Strong graphic design skills with experience using Canva and/or Adobe Creative Suite.
• Strong understanding of social media trends, algorithms, and best practices for audience engagement.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Strong organizational and time management skills to manage multiple responsibilities and meet deadlines.
• A proactive, self-motivated approach and a passion for creativity and problem-solving.
• Exceptional communication skills, both written and verbal.
• Ability to work collaboratively in a remote team environment.
• A positive attitude and enthusiasm for helping clients succeed.
• Experience in the vacation rental or hospitality industry.
• Familiarity with SEO and blog writing best practices.
• Basic video editing skills for creating social media reels and short videos.