Email Marketing
Starting in 2023, Studio82 has partnered with Switchback Email Marketing to provide the best in-class email services to our clients.
CONNECT WITH YOUR PAST & POTENTIAL GUESTS
Email Marketing for Vacation Rentals
Email marketing can be an incredibly effective tool for vacation rental managers who are looking to cultivate return guests and drive direct bookings. Email marketing allows you to re-engage your past guests and stay top of mind with your audience. Starting in 2023, Studio82 has partnered with Switchback Email Marketing to provide the best in-class email services to our clients.
Benefits of Email Marketing
- Stay top-of-mind with past and potential guests by sending regular news updates
- Email marketing allows you to send your promotions to a highly-targeted audience, excluding anyone who may already have a reservation on the books
- Provide value to your potential and past guests by sharing local area tips, recommendations, upcoming events and more. This will help build your credibility and trust with travelers.
- Drive direct bookings (and revenue) by reminding your audience that the best rate is always on your website
EMAIL MARKETING Strategy
The Switchback Approach to Email Marketing
Email marketing is a crucial strategy for businesses looking to increase brand awareness, customer engagement, and revenue. We’ve partnered with Switchback Email to provide our customers with access to the best-in-class email marketing service in the vacation rental space. Switchback combines various targeting strategies to maximize your return on investment (ROI).
Subscriber Data
The first step in successful email marketing is to collect insightful data about your subscribers. Switchback uses professional data collection methods to gather accurate and relevant data about your audience. By identifying the correct data to collect, we can create customized segments of subscribers for highly targeted content that results in better engagement and overall trust, leading to a greater ROI.
Segmentation
Once you determine the type and quantity of data to collect, we take it one step further by segmenting your subscription base into customized groups. This will enable you to deliver more personalized content - something that readers value highly in today's digital world! By doing so, not only do you build trust with subscribers but also maximize return on investment.
Automation
Automated emails are a great way to stay connected with customers without having to do the heavy lifting yourself. Thanks to Switchback, you can create personalized automated emails that truly capture your customer's attention. Whether these messages come as one-off confirmation emails or part of an ongoing series, they give clients more opportunities to engage with your brand - and those interactions will pay off in increased lifetime value.
Template Design & Layout
With Switchback, you can be sure your brand is professionally represented in all of its digital aspects. Our talented team puts in the extra effort to make sure emails sent from your business look and feel their best across any inbox; ensuring each subscriber's experience with your content leaves a lasting impression. Investing in an exquisite email template design is essential for keeping both current customers engaged and newcomers hooked on what makes your company unique.
Inbox Deliverability
At Switchback, we strive to offer the very best in email deliverability by employing thorough initial authentication procedures and adhering steadfastly to industry regulations. We understand that earning your clients' trust is paramount; with our dedicated campaign cadence strategies and meticulous segment selection protocols, you can be sure of consistent engagement - not just adherence to professional standards.
Measuring for Success
Measuring the success of email marketing is essential. Our approach provides access to a range of metrics, including revenue and progress towards specific goals, to gain a deeper insight into your clients' perspective of your brand. This data helps us to illuminate missed opportunities and assess whether you've met your objectives.
We Have Great Answers
Ask Us About Email Marketing
We work with Switchback Email simply because they are the best in the business. Could we create our own email campaigns? Yes. But why would we want to compete when we know we can provide the best service to our customers through an industry partner!? They also have direct integrations with Property Management Systems that can pull guest data in real-time, meaning you can send promotions while excluding specific reservations that are already on the books, saving you revenue. Plus we know you’ll love Switchback!
Yes, email marketing is a highly effective way to reach potential guests for vacation rental properties. It allows property managers to build a direct relationship with guests and communicate directly with them, leading to increased bookings and revenue.
There are many ways to build a strong email list for your vacation rental property, such as using sign-up forms on your website and offering incentives for people to sign up. It’s also important to ensure you are consistently updating your subscriber list with guest data.
Some best practices for creating effective email marketing campaigns for vacation rental properties include personalizing your messages, using clear and concise subject lines, including strong calls to action, segmenting your email list, and testing different elements of your campaigns to optimize results.
If you are only interested in Email Marketing for your vacation rental business and no other digital marketing service, you should contact Switchback directly (tell them we sent you!). The benefit of using Switchback through Studio82 Digital comes when you have multiple digital marketing efforts as it allows you to have one point of contact and a cohesive strategy across all channels including paid search, content, social media and email.
You should include a variety of content in your vacation rental property email marketing campaigns, such as photos of your property, information about local attractions and events, special offers and discounts, and testimonials from past guests.
It is generally recommended to send email marketing campaigns for your vacation rental property on a regular basis, such as once a month or once a week. However, the frequency can vary depending on your specific audience and goals.
You can measure the effectiveness of your vacation rental property email marketing campaigns by tracking metrics such as open rates, click-through rates, and conversion rates. You can also use tools such as Google Analytics to track website traffic and bookings resulting from your email campaigns.
