Content Marketing for Vacation Rental Brands
Expand Your organic presence
Content Marketing for Vacation Rentals
Why Your Vacation Rental Business Needs Content Marketing
- Expand organic visibility by increasing your keyword rankings
- Drive more qualified website visitors and reach potential guests and homeowners who are actively searching for what you offer
- Increase website leads and bookings with content that provides value to your users
- Fuel your email newsletters and social media with fresh, engaging content
- Build credibility and establish your brand as a trusted expert in your local market
Content Strategy
Our Approach to Content Creation
Through keyword research and Analytics data, Studio82 builds content calendars focused on topics that will help potential guests and homeowners find your website. From experiential content like area guide info and blog posts, to transactional content like category landing pages, we capture users at all stages of the booking funnel. The end result is content that converts!
Keyword Research & Content Calendar
We identify the keywords and topics that will drive traffic and create a structured content calendar to guide our efforts throughout the year.
Target Audience Analysis
We create content that speaks directly to your different target audiences, from families planning a vacation to property owners seeking management partners.
Content Audits
We analyze the performance of your existing content to find opportunities for improvement, ensuring your pages remain fresh and relevant.
Content Optimization
Every piece of content we produce is optimized for search engines to ensure maximum exposure and help you rank for specific, high-value terms.
Promotion & Distribution
We help you promote your new content through channels like email newsletters and social media to drive immediate traffic and engagement.
Performance Measurement
We track key metrics like keyword rankings, website visits, user engagement, and conversions to measure the value of our work and refine our strategy.
We Have Great Answers
FAQs About Content Marketing
Content is how you connect with your audience, build trust, and guide them toward making a booking or choosing your services. It’s the foundation for a strong, long-term digital presence.
Content builds trust with your users, it drives more people to your website, it increases brand awareness, and helps build relationships with your audience.
Content is a long-term tactic and not a one-and-done project. Depending on the keyword competition in the area, a blog post can start ranking for keywords within a week or two, and it can drive traffic immediately, especially if you promote it on other channels.
Content is the fuel for your SEO strategy. A page can’t rank without content, so well-written, optimized content allows your business to rank for more relevant keywords, which drives more users to your site.
Content is an excellent way to nurture existing guest relationships. When you provide value with useful content, people will repeatedly come back to your website, fostering brand loyalty.
Google looks for fresh updates made to a website consistently. We aim for at least one blog post per month, but some clients have a larger engagement where we create multiple pages each month. Ultimately, we prefer quality over quantity!
Absolutely! We have extensive experience building out content for brand-new websites. We typically focus on homepage content, brand content like an “about us” page, a property management page, and an area guide to start. It’s important to have a few key pages when you launch a new website to help with SEO and user engagement.
Ready to use content to grow your vacation rental business?
Let's discuss how a custom content marketing strategy can help you attract more guests and property owners.
