Social Media Marketing

Increase your vacation rental brand’s awareness and drive valuable website visits with social media marketing.

Social Media Advertising for Vacation Rental Brands

Reach Your TARGET AUDIENCE On Social Media

Social Media Advertising

We help businesses connect with current and potential customers online through engaging ads that tells your story and promotes your brand. We utilize social media platforms including Facebook, Instagram, and LinkedIn to showcase your brand and rental properties and share content that highlights what makes you unique. While we generally focus our efforts on paid social media ads, our team can help with organic content creation or guide team members on content calendar creation and strategy.

Benefits of Social Media


Our Approach to Social Media

Advertising on Facebook and Instagram can be a highly effective way for vacation rental property managers to reach a wide audience, target specific demographics or audiences, showcase their properties through visual content, and track their ad performance. By leveraging the benefits of these platforms, property managers can grow their reach and increase brand awareness.

  • Identify Your Objective

    The first step in creating your social media ad is identifying your objective. If your brand is relatively new or unknown, your objective may be to increase brand awareness. Your objective could also be to drive website traffic, generate leads, or simply increase engagement on your social channels.

  • Create Your Target Audience

    With the right targeting, you can ensure that your ads reach the people who are most likely to be interested in your brand, which can lead to increased engagement. We can utilize tracking pixels to retarget website visitors, or create new audiences based on demographics like location, income, interests, and travel behaviors.

  • Creative Design

    Our team creates visually appealing and engaging video and image ads that effectively showcase your brand online. We continually test and optimize the ads to ensure that they resonate with your target audience and drive results for your brand.

  • Measure Your Results

    Based on your objectives, whether that is brand awareness or increased engagement, we report on your performance including impressions, reach, engagement, website visits, and conversions.

We Have Great Answers

Ask Us About Social Media

Typically we recommend Facebook and Instagram to reach travelers or audiences who would be interested in booking your vacation rentals. We’ve also found that Facebook is a great place to reach potential second homeowners who may be interested in listing their property with you. LinkedIn is another option for advertising, but we would only recommend this if you were trying to target a professional audience, like real estate agents for example.

We primarily offer paid social media advertising as that is where we can be the most effective for your brand. We can support your organic social media presence by supplementing your posts with featured homes or new blog content we’ve created. However, we believe that the best organic posting is done by a local team member who has immediate access to content and imagery on-site as this is authentic, engaging and real! We can also support your organic social media by working with a team member on creating content calendars and providing creative direction.

You can reach a large audience with a relatively small investment on social platforms. We typically recommend a budget of at least $200 per month, but based on your objectives and marketing budget, this can vary greatly by brand.

There are a variety of ways we can create target audiences. Some of these include:

  • Retargeting website visitors
  • Lookalike audiences, or users who have similar attributes to those that have visited your website or interacted with your brand online
  • In-Market Travelers, or people who are actively seeking to travel
  • Custom audiences based on attributes we define like an interest in your particular region, or interest in vacation rental brands like Airbnb, for example

Do You Want To Increase Your Brand Awareness?

Get in touch with our team for a free consultation today.