Email Marketing
Studio82 partners with Switchback Email Marketing to provide the best-in-class email services to our clients.
CONNECT WITH YOUR PAST & POTENTIAL GUESTS
Email Marketing for Vacation Rentals
Email marketing can be an incredibly effective tool for vacation rental managers who are looking to cultivate return guests and drive direct bookings. Email marketing allows you to re-engage your past guests and stay top of mind with your audience. Starting in 2023, Studio82 has partnered with Switchback Email Marketing to provide the best in-class email services to our clients.
Benefits of Email Marketing
- Stay top-of-mind with past and potential guests by sending regular news updates
- Email marketing allows you to send your promotions to a highly-targeted audience, excluding anyone who may already have a reservation on the books
- Provide value to your potential and past guests by sharing local area tips, recommendations, upcoming events and more. This will help build your credibility and trust with travelers.
- Drive direct bookings (and revenue) by reminding your audience that the best rate is always on your website
EMAIL MARKETING Strategy
The Switchback Approach to Email Marketing
Email marketing is a crucial strategy for businesses looking to increase brand awareness, customer engagement, and revenue. We’ve partnered with Switchback Email to provide our customers with access to the best-in-class email marketing service in the vacation rental space. Switchback combines various targeting strategies to maximize your return on investment (ROI).
Subscriber Data
Success starts with knowing your audience. Switchback uses professional data collection techniques to gather meaningful subscriber info, from booking behavior to preferences, so we can build strategic segments that increase open rates, engagement, and long-term loyalty.
Segmentation
Not all subscribers are the same. Your lists will be segmented into strategic groups based on behavior, interests, or booking history. This allows for highly personalized messaging that drives stronger connections as well as stronger results.
Automation
Automation keeps your brand working even when you’re not. We build automated workflows for welcome sequences, re-engagement, booking confirmations, and more, all designed to increase lifetime value and guest satisfaction without constant manual effort.
Template Design & Layout
Design matters. Our team ensures your emails look polished and professional on every device. We customize layouts that reflect your brand, highlight your properties, and encourage action—whether it's booking a stay or learning more.
Inbox Deliverability
Great emails mean nothing if they never reach the inbox. We implement deliverability best practices from sender authentication to optimal send times so your emails land where they’re supposed to and stay out of the spam folder.
Measuring Success
The Switchback Email team measures what matters. Reports go beyond open rates to track revenue, clicks, and goal completions, helping you understand what’s working and where we can optimize to improve performance over time.
We Have Great Answers
Ask Us About Email Marketing
We work with Switchback Email simply because they are the best in the business. Could we create our own email campaigns? Yes. But why would we want to compete when we know we can provide the best service to our customers through an industry partner!? They also have direct integrations with Property Management Systems that can pull guest data in real-time, meaning you can send promotions while excluding specific reservations that are already on the books, saving you revenue. Plus we know you’ll love Switchback!
Yes, email marketing is a highly effective way to reach potential guests for vacation rental properties. It allows property managers to build a direct relationship with guests and communicate directly with them, leading to increased bookings and revenue.
There are many ways to build a strong email list for your vacation rental property, such as using sign-up forms on your website and offering incentives for people to sign up. It’s also important to ensure you are consistently updating your subscriber list with guest data.
Some best practices for creating effective email marketing campaigns for vacation rental properties include personalizing your messages, using clear and concise subject lines, including strong calls to action, segmenting your email list, and testing different elements of your campaigns to optimize results.
If you are only interested in Email Marketing for your vacation rental business and no other digital marketing service, you should contact Switchback directly (tell them we sent you!). The benefit of using Switchback through Studio82 Digital comes when you have multiple digital marketing efforts as it allows you to have one point of contact and a cohesive strategy across all channels including paid search, content, social media and email.
You should include a variety of content in your vacation rental property email marketing campaigns, such as photos of your property, information about local attractions and events, special offers and discounts, and testimonials from past guests.
It is generally recommended to send email marketing campaigns for your vacation rental property on a regular basis, such as once a month or once a week. However, the frequency can vary depending on your specific audience and goals.
You can measure the effectiveness of your vacation rental property email marketing campaigns by tracking metrics such as open rates, click-through rates, and conversion rates. You can also use tools such as Google Analytics to track website traffic and bookings resulting from your email campaigns.
