Social Media Marketing
Increase your vacation rental brand’s awareness and drive valuable website visits with social media marketing.
now offering
Organic Social Media Support
We’ve expanded outside of paid advertising. Elevate your brand with engaging content, strategic posting, and authentic audience connections. Let’s grow your social presence, organically! ✨
We help businesses connect with current and potential customers online through engaging content that tells your story and promotes your brand. We utilize social media platforms including Facebook, Instagram, and Pinterest to showcase your brand and rental properties and share content that highlights what makes you unique. Our comprehensive social media marketing strategies are designed to elevate your vacation rental brand’s online presence and encompasses both paid social advertising and organic social media management ensuring a holistic approach to engaging your target audience.
Paid Social Media
Targeted advertising campaigns to reach specific audiences, boost visibility, and drive conversions through promoted posts and sponsored content.
Organic Social Media
Growing and engaging your audience naturally through unpaid content like posts, stories, and community interactions.
Reach Your TARGET AUDIENCE On Social Media
Paid Social Media Advertising
To amplify your brand’s visibility, we implement targeted paid advertising campaigns. Leveraging advanced audience segmentation, we create visually engaging ads that reach users most likely to be interested in your offerings. Our approach includes retargeting recent website visitors and attracting potential homeowners to expand your management portfolio. We continuously monitor and optimize ad performance to ensure efficient use of your budget and achieve measurable results.
Benefits of Paid Social Media
- Create tailored audiences and target people who are in-market for travel related searches with visually engaging ads
- Remarket to recent website visitors who haven't booked yet to ensure you are staying top of mind
- Reach potential homeowners who you’d like to recruit into your management portfolio
- Social media advertising can be relatively affordable compared to other forms of advertising, allowing you to reach a broad audience within your set budget
Our Approach to Paid Social Media Advertising
Advertising on Facebook and Instagram can be a highly effective way for vacation rental property managers to reach a wide audience, target specific demographics or audiences, showcase their properties through visual content, and track their ad performance. By leveraging the benefits of these platforms, property managers can grow their reach and increase brand awareness.
Identify Your Objective
The first step in creating your social media ad is identifying your objective. If your brand is relatively new or unknown, your objective may be to increase brand awareness. Your objective could also be to drive website traffic, generate leads, or simply increase engagement on your social channels.
Create Your Target Audience
With the right targeting, you can ensure that your ads reach the people who are most likely to be interested in your brand, which can lead to increased engagement. We can utilize tracking pixels to retarget website visitors, or create new audiences based on demographics like location, income, interests, and travel behaviors.
Creative Design
Our team creates visually appealing and engaging video and image ads that effectively showcase your brand online. We continually test and optimize the ads to ensure that they resonate with your target audience and drive results for your brand.
Measure Your Results
Based on your objectives, whether that is brand awareness or increased engagement, we report on your performance including impressions, reach, engagement, website visits, and conversions.
Leveraging Meta Ads for Bookings and Lead Generation
Authentic Social Engagement
Organic Social Media Management
Build authentic connections with your audience through meaningful, consistent, and on-brand content. Our organic social media support helps vacation rental brands grow their presence on platforms like Instagram, Facebook, and Pinterest.
We craft and schedule curated posts, stories, and reels that showcase your properties, local experiences, guest reviews, and behind-the-scenes moments. This keeps your audience engaged, drives traffic to your website, and strengthens your brand identity over time.
Benefits of Organic Social Media Marketing
- Build authentic relationships with past, current, and future guests through consistent, engaging content
- Showcase your brand personality, local experiences, and unique property features without ad spend
- Establish trust and credibility by interacting with your audience through comments, DMs, and user-generated content
- Strengthen guest loyalty and increase repeat bookings by staying top-of-mind with helpful, entertaining, or inspiring posts
We Have Great Answers
Ask Us About Social Media
Typically we recommend Facebook and Instagram to reach travelers or audiences who would be interested in booking your vacation rentals. We’ve also found that Facebook is a great place to reach potential second homeowners who may be interested in listing their property with you. LinkedIn is another option for advertising, but we would only recommend this if you were trying to target a professional audience, like real estate agents for example.
You can reach a large audience with a relatively small investment on social platforms. We typically recommend a budget of at least $200 per month, but based on your objectives and marketing budget, this can vary greatly by brand.
There are a variety of ways we can create target audiences. Some of these include:
- Retargeting website visitors
- Lookalike audiences, or users who have similar attributes to those that have visited your website or interacted with your brand online
- In-Market Travelers, or people who are actively seeking to travel
- Custom audiences based on attributes we define like an interest in your particular region, or interest in vacation rental brands like Airbnb, for example
