Social Media Marketing

Increase your vacation rental brand’s awareness and drive valuable website visits with social media marketing.

now offering

Organic Social Media Support

We’ve expanded outside of paid advertising. Elevate your brand with engaging content, strategic posting, and authentic audience connections. Let’s grow your social presence, organically! ✨

We help businesses connect with current and potential customers online through engaging content that tells your story and promotes your brand. We utilize social media platforms including Facebook, Instagram, and Pinterest to showcase your brand and rental properties and share content that highlights what makes you unique. Our comprehensive social media marketing strategies are designed to elevate your vacation rental brand’s online presence and encompasses both paid social advertising and organic social media management ensuring a holistic approach to engaging your target audience.

Paid Social Media

Targeted advertising campaigns to reach specific audiences, boost visibility, and drive conversions through promoted posts and sponsored content.

Organic Social Media

Growing and engaging your audience naturally through unpaid content like posts, stories, and community interactions.

Reach Your TARGET AUDIENCE On Social Media

Paid Social Media Advertising

To amplify your brand’s visibility, we implement targeted paid advertising campaigns. Leveraging advanced audience segmentation, we create visually engaging ads that reach users most likely to be interested in your offerings. Our approach includes retargeting recent website visitors and attracting potential homeowners to expand your management portfolio. We continuously monitor and optimize ad performance to ensure efficient use of your budget and achieve measurable results.

Benefits of Paid Social Media

SOCIAL MEDIA ADVERTISING

Our Approach to Social Media

Advertising on Facebook and Instagram can be a highly effective way for vacation rental property managers to reach a wide audience, target specific demographics or audiences, showcase their properties through visual content, and track their ad performance. By leveraging the benefits of these platforms, property managers can grow their reach and increase brand awareness.

  • Identify Your Objective

    The first step in creating your social media ad is identifying your objective. If your brand is relatively new or unknown, your objective may be to increase brand awareness. Your objective could also be to drive website traffic, generate leads, or simply increase engagement on your social channels.

  • Create Your Target Audience

    With the right targeting, you can ensure that your ads reach the people who are most likely to be interested in your brand, which can lead to increased engagement. We can utilize tracking pixels to retarget website visitors, or create new audiences based on demographics like location, income, interests, and travel behaviors.

  • Creative Design

    Our team creates visually appealing and engaging video and image ads that effectively showcase your brand online. We continually test and optimize the ads to ensure that they resonate with your target audience and drive results for your brand.

  • Measure Your Results

    Based on your objectives, whether that is brand awareness or increased engagement, we report on your performance including impressions, reach, engagement, website visits, and conversions.

Social Media Advertising for Vacation Rental Brands

We Have Great Answers

Ask Us About Social Media

Typically we recommend Facebook and Instagram to reach travelers or audiences who would be interested in booking your vacation rentals. We’ve also found that Facebook is a great place to reach potential second homeowners who may be interested in listing their property with you. LinkedIn is another option for advertising, but we would only recommend this if you were trying to target a professional audience, like real estate agents for example.

We offer both paid and organic social media services to help elevate your brand’s presence. Our expertise in paid social media advertising drives impactful results, while our organic social media support ensures your content is engaging, authentic, and strategically curated. We collaborate closely with your team to develop compelling content by creating shot lists, guiding content capture, and curating posts that resonate with your audience. Whether it’s featuring homes, sharing blog content, or crafting a content calendar, we provide creative direction and strategic execution to help your organic social media thrive.

You can reach a large audience with a relatively small investment on social platforms. We typically recommend a budget of at least $200 per month, but based on your objectives and marketing budget, this can vary greatly by brand.

There are a variety of ways we can create target audiences. Some of these include:

  • Retargeting website visitors
  • Lookalike audiences, or users who have similar attributes to those that have visited your website or interacted with your brand online
  • In-Market Travelers, or people who are actively seeking to travel
  • Custom audiences based on attributes we define like an interest in your particular region, or interest in vacation rental brands like Airbnb, for example

Do You Want To Increase Your Brand Awareness?

Get in touch with our team for a free consultation today.